AI Review Reply Assistant

AI Review Reply Assistant is part of MARA's hotel reputation-management platform. Its review inbox brings connected review sources together so staff can generate a response, add context about the stay, adjust the wording, and publish through the connected source. Brand Voice uses previous replies to guide the style, while Smart Snippets provides recurring property information for the assistant. The inbox also offers notifications and flags unanswered reviews, making follow-up visible to the team. Automation rules can handle selected routine reviews while other drafts remain subject to staff review. Beyond responding, MARA describes analytics for recurring guest-feedback topics, comparisons between properties, surveys, and website review widgets. These functions give hotel teams several ways to organize feedback, but they require relevant source connections and configuration. The official site advertises a trial and separate paid plans; exact billing depends on the selected arrangement. This review did not connect a hotel account or publish a reply. Staff should verify any guest-specific explanation or promise before sending a generated response.