20paths

20paths helps teams turn a click through of their product into an interactive demo with annotations and highlights. A creator can then arrange the demo into chapters, add branches and calls to action, and adapt it for a particular visitor or account. The official site describes options for branding, forms, hotspots, blurring sensitive details, and zooming or panning within the captured experience. Teams can share a demo as a link, embed it on a website, include it in an email sequence, or place it in a help center. The product also supports guides for explaining workflows and answering common questions without a live walkthrough. Its analytics are intended to show engagement, views, and where viewers encounter friction. Sales teams can use a demo after a conversation, while marketing teams can put one on a landing page and customer success teams can use guides during onboarding. The service offers automated text annotations and translation for teams that need to adapt a walkthrough for different audiences. Its pricing page lists a free Solo option and separate paid plans for individual and team use.