Marketing automation

ActiveCampaign

  • ✓ Website checked Sep 25, 2026

Plan and automate customer marketing across email, messaging, and CRM workflows.

CategoryMarketing automation Pricing modelFree trial Recorded websitewww.activecampaign.com

Tool Information

ActiveCampaign offers marketing automation with AI features it calls Active Intelligence. Its official product page describes creating campaigns from a prompt, using account history and performance data to suggest or prepare marketing work. The page shows scheduled tasks that send fresh insights to a marketer, as well as prompts for finding gaps and preparing new campaigns. It also describes tracking campaign performance and adjusting work when an issue appears. A brand kit can bring a company's colors, fonts, and logos into creative work, while campaign references help start from earlier material. The product page lists an AI Campaign Builder, AI Content Generation, AI-Suggested Segments, and Predictive Sending among its features. A marketing team could use these tools to draft an email campaign, review audience segments, decide when to send messages, and inspect the resulting performance. The site describes connections to other tools for checking campaigns and managing contacts or deals. These are vendor descriptions of capabilities; editors should still review the generated copy, audience selection, and automation settings before launching a campaign. Teams comparing plans should confirm which Active Intelligence features are included in the current offer.

Based on the official website (/platform/artificial-intelligence, /platform/active-intelligence, /pricing), reviewed by an editor.

Capabilities

What you can do

AI Campaign Builder

AI Content Generation

AI-Suggested Segments

Predictive Sending

Scheduled insights and campaign reporting

Put it to work

Ideas for your first session

  1. Drafting an email campaign
  2. Reviewing audience segments
  3. Planning send timing
  4. Checking campaign performance

Example tasks to explore. Results depend on your input and the features available to your account.

Pricing

Free trial with paid plans. · Source checked · Source ↗

Reviews

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Marketing automation

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