BobaAI

Boba is an experimental AI interface for qualitative research and strategic ideation. The public website identifies it as an experiment by Thoughtworks and separates research, scenario building, strategy exploration and storyboarding. The research workflow is described as finding and summarizing web articles, news and earnings calls. A useful starting point is a specific business question with sources that can be checked, rather than asking for a definitive market prediction. Scenario building turns signals of change into possible future narratives. Those narratives can help a workshop discuss assumptions, opportunities and threats, but generated plausibility or probability statements are not validated forecasts. Keep the underlying source, publication date and uncertainty attached to any idea carried into a business decision. The strategy workflow uses the Playing to Win framework to explore where to play and how to win. Storyboarding then offers illustrated scenes and editable scripts for explaining a customer journey or proposed future experience. These stages can support discussion; they do not replace primary customer research or evidence that a strategy will work. The public Login link leads to an application interface with a separate authentication control, and the homepage also offers a waitlist. Current account eligibility, pricing and support commitments were not established by the inspected pages. This review did not create an account, submit a research question or evaluate generated answers. Treat Boba as an experiment to assess for a bounded workshop task, with confidential business material kept out until its handling is understood.