Market research

Pollfish

  • ✓ Website checked Sep 25, 2026

Survey platform that fields questionnaires to a large consumer panel with pay-per-response pricing.

CategoryMarket research Pricing modelUsage based Recorded websitewww.pollfish.com

Tool Information

Pollfish is an online survey and market research platform. Researchers build questionnaires with an AI survey builder or templates, target respondents by demographics, screening questions and quotas, and analyze results with filters and cross-tabs. Responses come from a first-party audience drawn from Prodege's loyalty and rewards programs, which the company says it owns rather than buying from third parties. Beyond the self-serve platform, Pollfish offers full-service research projects with a dedicated research expert and enterprise packages for agencies and large teams, covering uses such as concept testing, ad testing, brand tracking, market segmentation and pricing research.

The platform is aimed at marketers, product teams, consultants and researchers who need fast consumer feedback. As with any online panel, sample design and screening affect how representative results are. Nothing was tested for this listing.

The pricing page says Pollfish is free to join and that self-serve surveys are paid per response, starting at $0.95. Screening questions, audience quotas, advanced demographics and methods such as MaxDiff, conjoint and price sensitivity add to the per-response cost, and a calculator gives estimates. Full-service projects start at $5k per project, and enterprise packages start at $10k+ with an annual commitment. The researcher terms identify the operator as Pollfish LLC of New York, which also runs a branch in Athens.

Based on the official website (/, /pricing/, /terms/researcher), reviewed by an editor.

Capabilities

What you can do

AI survey builder

Targeting with screening and quotas

First-party consumer audience

Survey analysis and cross-tabs

Full-service research option

Put it to work

Ideas for your first session

  1. Testing a product concept with consumers
  2. Running price sensitivity research
  3. Tracking brand awareness over time

Example tasks to explore. Results depend on your input and the features available to your account.

Pricing

Free to join; self-serve surveys from $0.95 per response plus targeting add-ons; full service from $5k per project; enterprise from $10k+ per year. · Source checked · Source ↗

Reviews

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About this listing

The profile reflects current official product, pricing and privacy evidence; untested claims are qualified.

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